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Online Advertising And Putting It To Good Use

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Online advertising incl. Facebook Pixel Codes

Facebook Pixels

Before running any ads to send traffic to a page on your own blog or website, create a Facebook Pixel. This will be used to retarget your visitors with more ads. People don’t make a purchasing decision right away, they normally need to see something a few times.

A Facebook pixel can be placed on any webpage so you can build an audience for all those who visited you home page, a landing page, a checkout page and even a thank you page so you can target all those people who opted in to your list or made a purchase. Even those that landed on the checkout page and didn’t make a purchase

1 Create a Facebook Pixel

2 Open Facebook Ads Manager and click the top menu button

3 Select Pixels from the Assets column

4 On the next page, click Create a Pixel

5 Add a name for your pixel and click Next

6 Copy and paste the pixel code into the header tags on your websites pages

7 Install the Facebook Pixel Event Code

8 Decide which event code you want to track

9 Select the event code you want to track and click in the code box to copy it. Then place the event code on the relevant pages of your website.

10 Test the pixel status

11 Go to your Ads Manager and select Pixels. If the pixel status is active, the pixel is installed correctly. It may take 20 minutes or so for the status to be updated.
Now you have the Facebook code and events set up you can start creating ads
(it’s not essential that you add a Facebook pixel but it will improve the performance of your ads greatly)

Creating Facebook/Instagram Ads
12 Click the green Create Ad button in the upper-right corner of Ads Manager

13 Choose an objective for your ad i.e traffic, conversions etc

14 Name your ads and select if you want to create a split test ad

15 Select the account’s Country, Currency and Time zone

16 Name the Ad Set (make it something easy to recognise and relevant)

17 Choose a location to target

18 Set your preferred audience age range, gender and language

19 Define your audience with detailed targeting such as interests and behaviours of your perfect customers

20 Select your ad placements, its recommend that you edit these to avoid spending money on ads showing up where you don’t want them to show up

21 Select the type of devices your ads to be displayed on i.e just mobile devices

22 Set your budget and schedule

23 Connect a Facebook or Instagram page so you ad shows the page image/name

24 Choose the format of your ad such as image or video etc

25 Create your ad copy including the headline, offer and call to action and link url to where you want to send people to when clicked

Twitter Ads

26 Make a Website Card and checked all elements are in place?
This can include copy, an image, and a headline
27 Choose one type of audience targeting for each campaign?

28 Set up automatic bidding?

29 Set up a website tag?

Pinterest

30 Get started – Visit https://ads.pinterest.com/

31 Choose a goal for your campaign such as;
Traffic campaign
Engagement campaign
Awareness campaign
Promoted App Pin Campaign
Video Awareness Campaign

32 Enter your campaign details
Name your campaign
Daily spend cap / Lifetime spend cap
Choose where your ads show on Pinterest

33 Set up an ad group
Name your ad group
Select start and end dates
Add your ad group budget

34 Add targeting details
Target your audiences by adding keywords, interests, locations, languages, devices, and genders

35 Set your bid
Bid the most you’d like to pay per desired action on Pinterest such as cost per click, engagement or impression

36 Pick a Pin to promote
You can only promote Pins that are already on your public boards and you can promote single or multiple pins

37 Review your Pin details
Check all of your promoted pin details especially the url/link to where people will be sent when the click the pin. Once you click on “Promote Pin,” it will go through our ad review process

38 Set up billing
Pinterest accept debit and credit cards from the following countries: US, CA, UK, IE, AU, NZ. We don’t accept prepaid cards or Paypal

39 Promoted Pin ad review
The review may take up to 24 hours

40 Edit your campaigns, ad groups and Promoted Pins

41 Add Promoted Pins to existing campaigns

To add more Pins to an existing campaign, create a new Promoted Pin through the + button in the upper right corner. From there, select the type of campaign you are running, then select the name of the existing campaign you want to add the new Promoted Pin to. You can only add Pins to campaigns that are currently running.

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